How Do Electronic Retailers’ Perceived Obstacles to Successful E-Commerce Differ With Regard To Search Goods and Experience Goods?

How Do Electronic Retailers’ Perceived Obstacles to Successful E-Commerce Differ With Regard To Search Goods and Experience Goods?

How do electronic retailers‟ („e-tailers‟) perceived obstacles to successful E-Commerce differ with regard to search goods and experience goods? To answer this research question, this qualitative, interpretive study made use of semi-structured interviews and contrasted the perceptions of the partici...

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Bibliographic Details
Main Author: Schmidt, Axel
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23669/

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