How Do Electronic Retailers’ Perceived Obstacles to Successful E-Commerce Differ With Regard To Search Goods and Experience Goods?
How do electronic retailers‟ („e-tailers‟) perceived obstacles to successful E-Commerce differ with regard to search goods and experience goods? To answer this research question, this qualitative, interpretive study made use of semi-structured interviews and contrasted the perceptions of the partici...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23669/ |