Aim of this research is to analyze if the success of the apple iPhone should be credited wholly or partially to its marketing strategy adopted by the heads at apple. The research will go further in depth into analyzing why and how the strategy worked for the company as the iPhone is one of the only products that managed to create a massive hype before its launch that made people wait impatiently for its launch in most of the countries.
This research study was conducted in order to explore the Iphone market. The main aim of this study was to find out whether or not the heads at the Apple Company were wholly responsible for the hype created for the phone. Conducting this research interests me because from my understanding Apple Ipho...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23575/ |