HOW DOES CONSUMERS’ KNOWLEDGE ABOUT PERSUASION TACTICS USED IN ADVERTISING INFLUENCE THEIR RESPONSES: THE INDIAN CONTEXT

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HOW DOES CONSUMERS’ KNOWLEDGE ABOUT PERSUASION TACTICS USED IN ADVERTISING INFLUENCE THEIR RESPONSES: THE INDIAN CONTEXT

The Advertising Industry in India is growing at a phenomenal rate. Advertisements in India are also becoming more creative and persuasive and at the same time more deceptive. This means that consumers’ need to be on alert at all times. Advertising agencies use many persuasion tactics in their advert...

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Bibliographic Details
Main Author:	Arora, Aditi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23572/

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