HOW DOES CONSUMERS’ KNOWLEDGE ABOUT PERSUASION TACTICS USED IN ADVERTISING INFLUENCE THEIR RESPONSES: THE INDIAN CONTEXT
The Advertising Industry in India is growing at a phenomenal rate. Advertisements in India are also becoming more creative and persuasive and at the same time more deceptive. This means that consumers’ need to be on alert at all times. Advertising agencies use many persuasion tactics in their advert...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23572/ |