Making a movie or making a difference? What is the impact of critical movies and documentaries targeting corporate wrongdoing?
Using the case of ‘Wal-Mart: The High Cost of Low Price’, I shall attempt to understand what the influence of critical movies has been on corporate strategies. In order to build a theoretical framework on which to base the research I will be exploring theories that examine the role played by non-mar...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23571/ |