Broxtowe 2.0: using CRM and Web 2.0 as a catalyst for service (re)design in order to improve citizen engagement

Broxtowe 2.0: using CRM and Web 2.0 as a catalyst for service (re)design in order to improve citizen engagement

This report examines how Customer Relationship Management and Web 2.0 can act as a catalyst for service (re)design in order to improve citizen engagement at Broxtowe Borough Council. Its department for Waste and Recycling Management has been used as the case study environment. The literature review...

Full description

Bibliographic Details
Main Author: Albregt, Robin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23570/

Similar Items

Similar Items