Broxtowe 2.0: using CRM and Web 2.0 as a catalyst for service (re)design in order to improve citizen engagement
This report examines how Customer Relationship Management and Web 2.0 can act as a catalyst for service (re)design in order to improve citizen engagement at Broxtowe Borough Council. Its department for Waste and Recycling Management has been used as the case study environment. The literature review...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23570/ |