Co-creating VAlue through Business to Business Experiences
Aim of the Project The transformation of the value creating process presents firms with questions on the roles of supplier and consumer and creates a space for exploration of the tensions inherent in these interactions. This management project seeks to add to the debate by investigating how an SME...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23569/ |