GLOBALZATION AND RESULTING OPPORTUNITIES AND CHALLENGES FOR THE INDIAN PHARMACEUTICAL INDUSTRY

Indian Pharmaceutical industry in the past four decades has achieved a very good growth rate in the market. This has been made possible as a result of globalization which not only has made the industry very competitive but also offered many choices of products to the consumers in the market. At the...

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Bibliographic Details
Main Author: Arora, Gaurav
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23475/