Review of the business strategy to facilitate 3-UK to monetise mobile internet and explore new business models to leverage those strategies.

Review of the business strategy to facilitate 3-UK to monetise mobile internet and explore new business models to leverage those strategies.

“Mobile Internet Services Booming” (ComScore, April 9, 2009). As of 2007, the number of PC users in the world has exceeded 1 billion and there are 1.5 billion internet users globally. At the same time, there are more than 4 billion mobile subscribers, indicating the vast growth potential for mobile...

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Bibliographic Details
Main Author: Nambiar, Manoj
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23441/

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