Review of the business strategy to facilitate 3-UK to monetise mobile internet and explore new business models to leverage those strategies.
“Mobile Internet Services Booming” (ComScore, April 9, 2009). As of 2007, the number of PC users in the world has exceeded 1 billion and there are 1.5 billion internet users globally. At the same time, there are more than 4 billion mobile subscribers, indicating the vast growth potential for mobile...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23441/ |