A Comparative Study between The Marketing Concepts of Chain-Hotels and Family Operated Hotels In India.

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A Comparative Study between The Marketing Concepts of Chain-Hotels and Family Operated Hotels In India.

In the age of globalization, India is one of the fastest growing economies of the world, successfully positioning itself as a major services provider. The hospitality industry of India is witnessing a boom and provides a vast range of tourism products for catering the needs of diverse sets of global...

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Bibliographic Details
Main Author:	Bhandari, Nishit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23418/

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