A Comparative Study between The Marketing Concepts of Chain-Hotels and Family Operated Hotels In India.
In the age of globalization, India is one of the fastest growing economies of the world, successfully positioning itself as a major services provider. The hospitality industry of India is witnessing a boom and provides a vast range of tourism products for catering the needs of diverse sets of global...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23418/ |