An empirical study analysing the dynamics of two International Strategic Alliances in the Indian hotel industry

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An empirical study analysing the dynamics of two International Strategic Alliances in the Indian hotel industry

This report undertakes a significant study in the field of Indian hotel industry, which has witnessed some major strategic co-marketing alliances with renowned International hospitality players that have become more prominent especially after the liberalisation of Indian economy in early nineties. T...

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Bibliographic Details
Main Author:	Rathore, Abhijeet
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23389/

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