An empirical study analysing the dynamics of two International Strategic Alliances in the Indian hotel industry
This report undertakes a significant study in the field of Indian hotel industry, which has witnessed some major strategic co-marketing alliances with renowned International hospitality players that have become more prominent especially after the liberalisation of Indian economy in early nineties. T...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23389/ |