Key Drivers for a successful NPD launch strategy

QR Code

Key Drivers for a successful NPD launch strategy

The successful factors in new product strategy are identified. Product acceptance, the role of brand equity and pricing policy are particularly delved into. The importance of open innovation, outsourcing and networks in the new product development process is also discussed. Extensive literature arou...

Full description

Bibliographic Details
Main Author:	Padwal, Smita
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23382/

Similar Items

Strategic Considerations To New Product Development(NPD) And Product Launch In Pakistan
by: Arif, Salman
Published: (2013)

Is Organizational Culture a key driver to successful long-term innovation management?
by: Wilson, Bryce
Published: (2017)

Success Factors in New Product Launch
by: Rienecker, Maximilian Gerd Jean
Published: (2011)

Critical success factors for radical new products, focusing on their launch phase strategies
by: Stantiall, Stephen
Published: (2013)

Key Success Drivers: Meta-Study Findings Applicable to Large High-Technology Projects
by: Crosby, Phil
Published: (2012)

The nature of conflict in design agency-supplier-business customer triads in NPD projects
by: FU, JIE
Published: (2019)

Key Success and Failure Paths in Fashion Marketing Strategies
by: Woodside, Arch
Published: (2010)

Organising Value Analysis Value Engineering (VAVE) during New Product Development (NPD)
by: Abdullah, Ainul Farahin, et al.
Published: (2015)

The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
by: Abdul Hamid, Norhadilah, et al.
Published: (2019)

The importance of New Product Development (NPD) in contributing to the success of Small and Medium Enterprises (SMEs) of food and beverages industries in Peninsular Malaysia / Noorain Mohd Nordin
by: Mohd Nordin, Noorain
Published: (2005)

Key strategies to enhance success in return to work case management
by: Gribble, Nigel, et al.
Published: (2016)

UMPSA launches Recruitment Drive with Successful Walk-In Interview Session
by: Wan Jumani, Fauzi, et al.
Published: (2025)

Collaboration the key to success
by: The Star,
Published: (2014)

An Investigation on the Business Strategies and Key Success Factors of Financial Holding Companies in Taiwan
by: Lin, chingpei
Published: (2007)

Identifying key drivers of food price inflation in Malaysia
by: Norazman, Umi Zakiah, et al.
Published: (2016)

Open and distance learning as the key driver of lifelong learning
by: Ramli Bahroom,, et al.
Published: (2012)

The key drivers of innovation in Malaysia / Seyed Amirhossein Taherizadeh.
by: Taherizadeh, Seyed Amirhossein
Published: (2010)

Variety: The key driver of demand for seed potatoes in The Philippines
by: Batt, Peter
Published: (2001)

Conceptual framework for success drivers of NPD process
by: Sorooshian, Shahryar, et al.
Published: (2010)

Spatial cognition: Key to STEM success
by: Khine, Myint Swe
Published: (2016)

Unimas launches book on its strategy, 20 November 2012
by: The Borneo, Post
Published: (2012)

UNIMAS launches book on its strategy, 20 November 2012
by: Borneo Post Online
Published: (2012)

Impact of knowledge type, strategic orientations and organizational learning on new product launch success
by: Adeel, Muhammad
Published: (2021)

Investigating the key drivers of traveler loyalty in the airport lounge setting
by: Chua, Bee Lia, et al.
Published: (2017)

TECH SM4RT Tani enters partnership with key agriculture players, launches UrusTani
by: BOTS, team
Published: (2021)

Owner Occupier Drivers of Success in Small Business: Comparing Soft Drivers with Hard Work
by: Soontiens, Werner, et al.
Published: (2012)

A Study of the Key Success Factors of Franchises in Malaysia
by: Lim, Genevieve Louise Santiago
Published: (2004)

The Moment of Truth: A Key to Successful Services Marketing
by: Hultman, Jens
Published: (2005)

Predicting android app success before google play store launch using machine learning
by: Aleem, Muhammad, et al.
Published: (2024)

UNIMAS launches book on its strategy planning, 20 November 2012
by: New Sarawak Tribune
Published: (2012)

UMPSA launches Study@UMPSA portal to strengthen digital marketing strategy
by: Naqiah, Puaad
Published: (2025)

Mutation in plant: key of successful agriculture industry
by: Mohamed, Elizah, et al.
Published: (2022)

GIS: The key to success in submarine pipeline routing
by: Mahmud, Razali, et al.
Published: (2006)

Key Success Factors for Cross-Border Education
by: Mansor Fadzil,, et al.
Published: (2008)

Library as Scholarly Publishing Partner: Keys to Success
by: McIntyre, Gordon, et al.
Published: (2013)

The dental workforce in Malaysia: drivers for change from the perspectives of key stakeholders
by: Che Musa, Muhd Firdaus, et al.
Published: (2020)

The key drivers and barriers to the use of Mobile Payments from consumer's perspective
by: Sunna, Shadi
Published: (2013)

The key drivers of employee engagement in organisations amid COVID-19 era
by: Niu, Sihan
Published: (2022)

The key drivers of employee engagement in organisations amid COVID-19 era
by: Niu, Sihan
Published: (2022)

The key drivers of employee engagement in organisations amid COVID-19 era
by: Niu, Sihan
Published: (2022)