Key Drivers for a successful NPD launch strategy
The successful factors in new product strategy are identified. Product acceptance, the role of brand equity and pricing policy are particularly delved into. The importance of open innovation, outsourcing and networks in the new product development process is also discussed. Extensive literature arou...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23382/ |