Key Drivers for a successful NPD launch strategy
The successful factors in new product strategy are identified. Product acceptance, the role of brand equity and pricing policy are particularly delved into. The importance of open innovation, outsourcing and networks in the new product development process is also discussed. Extensive literature arou...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23382/ |
| _version_ | 1848792561250992128 |
|---|---|
| author | Padwal, Smita |
| author_facet | Padwal, Smita |
| author_sort | Padwal, Smita |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The successful factors in new product strategy are identified. Product acceptance, the role of brand equity and pricing policy are particularly delved into. The importance of open innovation, outsourcing and networks in the new product development process is also discussed. Extensive literature around the new product development process and strategy is reviewed. Consumer research with regards to product acceptance, price and brand equity is also carried out. Thus finally the key drivers to a successful launch are identified. |
| first_indexed | 2025-11-14T18:46:21Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23382 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:46:21Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-233822018-02-15T21:45:46Z https://eprints.nottingham.ac.uk/23382/ Key Drivers for a successful NPD launch strategy Padwal, Smita The successful factors in new product strategy are identified. Product acceptance, the role of brand equity and pricing policy are particularly delved into. The importance of open innovation, outsourcing and networks in the new product development process is also discussed. Extensive literature around the new product development process and strategy is reviewed. Consumer research with regards to product acceptance, price and brand equity is also carried out. Thus finally the key drivers to a successful launch are identified. 2009-12-09 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23382/1/Management_Project_Smita_Padwal.pdf Padwal, Smita (2009) Key Drivers for a successful NPD launch strategy. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Padwal, Smita Key Drivers for a successful NPD launch strategy |
| title | Key Drivers for a successful NPD launch strategy |
| title_full | Key Drivers for a successful NPD launch strategy |
| title_fullStr | Key Drivers for a successful NPD launch strategy |
| title_full_unstemmed | Key Drivers for a successful NPD launch strategy |
| title_short | Key Drivers for a successful NPD launch strategy |
| title_sort | key drivers for a successful npd launch strategy |
| url | https://eprints.nottingham.ac.uk/23382/ |