Customer value drivers in business markets: Perceptions by purchasing professionals

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Customer value drivers in business markets: Perceptions by purchasing professionals

Customer value is a complex phenomenon, which has been researched from various perspectives. Although many studies have suggested different sets of values, few papers presented structured models of customer value drivers. This research identifies value drivers based on data gathered during semi-stru...

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Bibliographic Details
Main Author:	SYTNIKOV, EVGENI
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23346/

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