Customer value drivers in business markets: Perceptions by purchasing professionals
Customer value is a complex phenomenon, which has been researched from various perspectives. Although many studies have suggested different sets of values, few papers presented structured models of customer value drivers. This research identifies value drivers based on data gathered during semi-stru...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23346/ |