Examining the Significance of Social Class in the Effectiveness of Celebrity Endorsed Cosmetic Advertisements by Emily Forster -2009- A Dissertation presented in part consideration for the degree of MSc International Business.

Examining the Significance of Social Class in the Effectiveness of Celebrity Endorsed Cosmetic Advertisements by Emily Forster -2009- A Dissertation presented in part consideration for the degree of MSc International Business.

Celebrity endorsements have become the most used and prevailing marketing strategy of advertising today in the UK. The ever-increasing public interest and fascination with celebrities provides marketers with the vast potential to promote their brands and expand their markets by capitalising on this...

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Bibliographic Details
Main Author: Forster, Emily
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23314/

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