Examining the Significance of Social Class in the Effectiveness of Celebrity Endorsed Cosmetic Advertisements by Emily Forster -2009- A Dissertation presented in part consideration for the degree of MSc International Business.
Celebrity endorsements have become the most used and prevailing marketing strategy of advertising today in the UK. The ever-increasing public interest and fascination with celebrities provides marketers with the vast potential to promote their brands and expand their markets by capitalising on this...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/23314/ |