Implementation of Mobile Customer Relationship Management (mCRM) in Belarusian Market

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Implementation of Mobile Customer Relationship Management (mCRM) in Belarusian Market

Abstract: Customer Relationship Management (CRM) and Mobile Marketing (MM) are two areas of business that have been given considerable attention by academics and marketing practitioners in recent years (Agnihothri et al., 2002). The research done by Varian et al., (2006) shows that CRM applications...

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Bibliographic Details
Main Author:	Astraukh, Kate
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23293/

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