Implementation of Mobile Customer Relationship Management (mCRM) in Belarusian Market
Abstract: Customer Relationship Management (CRM) and Mobile Marketing (MM) are two areas of business that have been given considerable attention by academics and marketing practitioners in recent years (Agnihothri et al., 2002). The research done by Varian et al., (2006) shows that CRM applications...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23293/ |