QR Code

Brand Perceptions and Preferences of Malaysians: An Exploratory Study of Malays, Chinese and the Indians.

The world today is becoming more homogenized and multicultural societies are emerging. The increased diversity in the local marketplaces of some nations brings much focus to be researched on. Microcultures and national cultures are important dimensions for marketers to predict consumer behaviour. In...

Full description

Bibliographic Details
Main Author:	Juzar, Rumana
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Subjects:	ethnicity acculturation brand Malaysian perception
Online Access:	https://eprints.nottingham.ac.uk/23287/

Similar Items

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

Consumer Perception of Global vs. Local Brands: The Indian Car Industry
by: Mathan Sankar, Shyamala
Published: (2006)

Effect of educational intervention in reducing acculturative stress among new international postgraduate students in public universities in Malaysia
by: Aljaberi, Musheer Abdulwahid Abdo
Published: (2019)

Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists
by: Quintal, Vanessa, et al.
Published: (2014)

Reward program influences : employees perceptions in Malaysian private organizations
by: Wan Mohd Noor, Wan Shakizah
Published: (2012)

CHANGES IN CONSUMER PERCEPTIONS TOWARDS GLOBAL BRANDS POST GLOBALIZATION IN INDIAN TELEVISION INDUSTRY
by: Jhaveri, Sagar
Published: (2007)

Acculturation and Career Intention: Chinese Overseas Students in the United Kingdom
by: LIANG, LIYING
Published: (2016)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
by: Danylchuk, Karen E., et al.
Published: (2005)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry
by: Masayavanij, Puchong
Published: (2007)

BRANDS ARE MY LIFE, IT'S IN MY BLOOD: AN EXPLORATORY STUDY OF BRAND CONSUMPTION ON FACEBOOK FOR THE EXPRESSION OF IDENTITY
by: Yau, Amy Kar-Yee
Published: (2009)

The Relationship between Consumers' Level of Acculturation to the Global Consumer Culture and Perception of Different Types of Consumer Culture Positioning - An Investigation of the Beer Brands in Taiwan
by: Chang, Jo-Heng
Published: (2007)

Modernity of Malaysian Sarawak literature in Chinese from the post-colonial perspective
by: Tiong, Nga Houng
Published: (2014)

FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment
by: Ye, Zi-Xia
Published: (2018)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

AN EXPLORATION INTO THE INFLUENCES OF CULTURE ON THE RELATIONSHIPS OF CHINESE AND BRITISH CONSUMERS WITH BRANDS
by: Ochen, Eunice
Published: (2006)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

A study on country of origin image towards the perception of brand equity among Malaysians / Mohd Naguib Ainuddin Kamalludin
by: Kamalludin, Mohd Naguib Ainuddin
Published: (2015)

Brand loyalty on sport shoes purchase : a Malaysian perspective
by: Chong, Justin
Published: (2000)

An empirical investigation into the effects of inorganic corporate expansion on customer-based brand equity: the case of the Renault-Nissan Alliance
by: Wood, Adam Vance Thomas
Published: (2007)

Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians
by: Kapur, Rhea
Published: (2006)

Exploring authentic dodol as sustainable Malay heritage food in the southern states of Peninsular Malaysia
by: Ismail, Norsyahidah
Published: (2023)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

Can you resonate with prototypical brand extensions?
by: Baird, Michael
Published: (2009)

The Effect of Co-branding Strategy on Impulse Purchase Intention and Attitudes towards Parent Brands in Chinese Sneaker Industry
by: Wu, Zhennan
Published: (2020)

Proses Akulturasi Nilai Persaudaraan Islam di Dua Dayah Terpilih di Acheh
by: Abdurrahman, Muhammad
Published: (2009)

Migrants: First work encounters
by: van Tonder, Chris, et al.
Published: (2013)

Migration as personal transition
by: Van Tonder, Chris
Published: (2013)

Consumer Perceptions of Global and Local Brands in the India Retail Sector
by: Bajaj, Smriti
Published: (2006)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

GEN Z CLOTHING BRAND PREFERENCES: BANDWAGON EFFECT ON REGION OF CHINA CONSUMER
by: Goh, Venessa W.N.
Published: (2022)

Does Stock Market value Brands?
by: Eleftheriadou, Despoina
Published: (2007)

Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
by: Huang, Xiaosheng
Published: (2008)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

An experimental study of brand signal quality of products in an asymmetric information environment.
by: Tsao, Hsiu-Yuan
Published: (2002)

Co-creating corporate brand identity with online brand communities: a managerial perspective
by: Essamri, A., et al.
Published: (2018)

Does ethnofederalism explain the success of Indian federalism?
by: Adeney, Katharine
Published: (2017)