Brand Perceptions and Preferences of Malaysians: An Exploratory Study of Malays, Chinese and the Indians.
The world today is becoming more homogenized and multicultural societies are emerging. The increased diversity in the local marketplaces of some nations brings much focus to be researched on. Microcultures and national cultures are important dimensions for marketers to predict consumer behaviour. In...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/23287/ |