A Study of Luxury Consumption: Consumer Behaviour of post-1980s generation in China

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A Study of Luxury Consumption: Consumer Behaviour of post-1980s generation in China

Abstract In recent years, China’s luxury market has grown up dramatically. Many world luxury products companies have been attracted by the huge market potential in China. However, limited research has been focused on Chinese generation Y (aged 20 - 29) consumers which are considered an emerging con...

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Bibliographic Details
Main Author:	LUO, LINKE
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23281/

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