A Study of Luxury Consumption: Consumer Behaviour of post-1980s generation in China
Abstract In recent years, China’s luxury market has grown up dramatically. Many world luxury products companies have been attracted by the huge market potential in China. However, limited research has been focused on Chinese generation Y (aged 20 - 29) consumers which are considered an emerging con...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23281/ |