Representation of Gender in Contemporary Advertising:
A Conceptual Extension of Goffman’s Framework

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Representation of Gender in Contemporary Advertising: A Conceptual Extension of Goffman’s Framework

Advertising is one of the most pervasive means of mass communication, and is widely acknowledged as a potent social artefact. In advertising, gender forms a fundamental basis for segmentation, and creation, of advertising design of verbal and visual rhetoric. In light of the strong relationship bet...

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Bibliographic Details
Main Author:	Misra, Deepika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Subjects:	Advertising Content Analysis Gender Portrayals Gender Stereotypes Magazine Advertisements
Online Access:	https://eprints.nottingham.ac.uk/23277/

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