Representation of Gender in Contemporary Advertising: A Conceptual Extension of Goffman’s Framework
Advertising is one of the most pervasive means of mass communication, and is widely acknowledged as a potent social artefact. In advertising, gender forms a fundamental basis for segmentation, and creation, of advertising design of verbal and visual rhetoric. In light of the strong relationship bet...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/23277/ |