THE ANALYSIS OF ACER COMPUTER’S INTERNATIONALIZATION PROCESS FROM THE RESOURCE-BASED VIEW

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THE ANALYSIS OF ACER COMPUTER’S INTERNATIONALIZATION PROCESS FROM THE RESOURCE-BASED VIEW

This paper focuses on the analysis of Acer Corporation’s internationalisation process from the Resource-Based view, RBV. Qualitative research method will be adopted in terms of the data collection throughout the entire research. It aims to examine the business strategies that Acer has adopted in t...

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Bibliographic Details
Main Author:	HUANG, YING TZU
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23266/

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