THE ANALYSIS OF ACER COMPUTER’S INTERNATIONALIZATION PROCESS FROM THE RESOURCE-BASED VIEW
This paper focuses on the analysis of Acer Corporation’s internationalisation process from the Resource-Based view, RBV. Qualitative research method will be adopted in terms of the data collection throughout the entire research. It aims to examine the business strategies that Acer has adopted in t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23266/ |