IMPACT OF RECESSION ON RETAIL INDUSTRY IN INDIA

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IMPACT OF RECESSION ON RETAIL INDUSTRY IN INDIA

Purpose- The intent of this study is to present a general overview about the current economic situation and various marketing activities undertaken by the retail industry during recessionary phase in India. Marketing plays a significant role in the retail sector and contributes a lot to the country....

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Bibliographic Details
Main Author:	BAGWE, POOJA
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23253/

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