IMPACT OF RECESSION ON RETAIL INDUSTRY IN INDIA
Purpose- The intent of this study is to present a general overview about the current economic situation and various marketing activities undertaken by the retail industry during recessionary phase in India. Marketing plays a significant role in the retail sector and contributes a lot to the country....
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23253/ |