Successful Businesses and the Fall into Poor Performance - A Case Study Analysis of The Retail Industry
Using the resource-based view of the firm, this study examines how and why successful companies can fall into poor performance. The project uses a qualitative research design, specifically a case study analysis of six high to low and four consistently high performing firms, which were systematically...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23249/ |