Impact of Brand Placements in Bollywood Movies – Researching The Youth

Impact of Brand Placements in Bollywood Movies – Researching The Youth

This research explores how brand placement in Bollywood movies is perceived by the viewers and to what extent are they affected by these placements. Brand Placements in the Bollywood industry has grown rapidly over the last few years. In this age of global advertising, marketers are looking for new...

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Bibliographic Details
Main Author: Narula, Divya
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23228/

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