Impact of Brand Placements in Bollywood Movies – Researching The Youth
This research explores how brand placement in Bollywood movies is perceived by the viewers and to what extent are they affected by these placements. Brand Placements in the Bollywood industry has grown rapidly over the last few years. In this age of global advertising, marketers are looking for new...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2009
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| Online Access: | https://eprints.nottingham.ac.uk/23228/ |