A Strategic Analysis of Wal-Mart's Failure in Germany
This research argues that despite increase in international activity by retailers across the globe, and increase in retail internationalization failures, the study on analysis of these failures is sufficiently less. The report acknowledges the fact that the internationalization of firm needs to be a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23187/ |