A Study of Consumer Ethnocentrism in Korea in Terms of Consumer Decision Making (Self-Concepts, Collectivism and Country-of-Origin)

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A Study of Consumer Ethnocentrism in Korea in Terms of Consumer Decision Making (Self-Concepts, Collectivism and Country-of-Origin)

Among the barriers which should be considered before beginning global marketing, this research examined the consumer ethnocentrism in Korea by studying relationships between three factors(self-concepts, collectivism and country-of-origin) with the degree of consumer ethnocentrism. By conducting fo...

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Bibliographic Details
Main Author:	Kim, Soyoung
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23184/

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