A Study of Consumer Ethnocentrism in Korea in Terms of Consumer Decision Making (Self-Concepts, Collectivism and Country-of-Origin)
Among the barriers which should be considered before beginning global marketing, this research examined the consumer ethnocentrism in Korea by studying relationships between three factors(self-concepts, collectivism and country-of-origin) with the degree of consumer ethnocentrism. By conducting fo...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23184/ |