Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision
This paper attempts to examine Nottingham university students’ attitude towards ethical fashion and ethical consumption in general. A large amount of journal article were consulted and used as theoretical foundation to support and develop primary research. A triangulated research methodology which i...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23149/ |
| _version_ | 1848792517597724672 |
|---|---|
| author | Meng, Zijun |
| author_facet | Meng, Zijun |
| author_sort | Meng, Zijun |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This paper attempts to examine Nottingham university students’ attitude towards ethical fashion and ethical consumption in general. A large amount of journal article were consulted and used as theoretical foundation to support and develop primary research. A triangulated research methodology which involves 150 questionnaire survey and 4 face to face interviews have been carried out. The primary research finding suggest students are unlikely to make a socially responsible decision if they have to make tradeoffs between non-economic criteria and personal interests such as paying a premium price, fashion desire. |
| first_indexed | 2025-11-14T18:45:40Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-23149 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:45:40Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-231492018-02-16T11:42:06Z https://eprints.nottingham.ac.uk/23149/ Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision Meng, Zijun This paper attempts to examine Nottingham university students’ attitude towards ethical fashion and ethical consumption in general. A large amount of journal article were consulted and used as theoretical foundation to support and develop primary research. A triangulated research methodology which involves 150 questionnaire survey and 4 face to face interviews have been carried out. The primary research finding suggest students are unlikely to make a socially responsible decision if they have to make tradeoffs between non-economic criteria and personal interests such as paying a premium price, fashion desire. 2009 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/23149/1/MA_Dissertation_Zijun_Meng.pdf Meng, Zijun (2009) Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Meng, Zijun Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title | Ethics in Consumer Choice:
The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title_full | Ethics in Consumer Choice:
The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title_fullStr | Ethics in Consumer Choice:
The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title_full_unstemmed | Ethics in Consumer Choice:
The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title_short | Ethics in Consumer Choice:
The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision |
| title_sort | ethics in consumer choice:
the influence of ethical issues on nottingham university students’ apparel purchase decision |
| url | https://eprints.nottingham.ac.uk/23149/ |