Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision

This paper attempts to examine Nottingham university students’ attitude towards ethical fashion and ethical consumption in general. A large amount of journal article were consulted and used as theoretical foundation to support and develop primary research. A triangulated research methodology which i...

Full description

Bibliographic Details
Main Author: Meng, Zijun
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2009
Online Access:https://eprints.nottingham.ac.uk/23149/