A Critical Analysis of Estonian Destination Branding since 1991

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A Critical Analysis of Estonian Destination Branding since 1991

Developing a coherent and comprehensive country brand is of vital importance for the Central and Eastern European countries as branding can contribute to the increase of the number of tourists, involvement of foreign investments and the creation of favourable basis for product export etc. In 2001-20...

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Bibliographic Details
Main Author:	Lenskaja, Julia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23129/

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