A Critical Analysis of Estonian Destination Branding since 1991
Developing a coherent and comprehensive country brand is of vital importance for the Central and Eastern European countries as branding can contribute to the increase of the number of tourists, involvement of foreign investments and the creation of favourable basis for product export etc. In 2001-20...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23129/ |