Exploring the Destination Branding Process: A Case Study of the Greek Island of Rhodes

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Exploring the Destination Branding Process: A Case Study of the Greek Island of Rhodes

The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifies and differentiates the destination; it conveys the promise of a memorable travel experience that is uniquely associated with the destination; it also serves to consolidate and reinforce the recollec...

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Bibliographic Details
Main Author:	BONIATI, SMARAGDA
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23105/

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