Exploring the Destination Branding Process: A Case Study of the Greek Island of Rhodes
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifies and differentiates the destination; it conveys the promise of a memorable travel experience that is uniquely associated with the destination; it also serves to consolidate and reinforce the recollec...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23105/ |