A Study of Online Information Search
and Experience Goods
from Travel and Tourism Perspective

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A Study of Online Information Search and Experience Goods from Travel and Tourism Perspective

This study investigated consumer behaviour in online travel information search. Based on Engel-Kollat-Blackwell Model, ATR and TAM theory, the study was designed to discover similarities and differences between European and Asian students in pre-purchase, purchase and post-purchase stages. The study...

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Bibliographic Details
Main Author:	Tsai, Chih-CHien
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23077/

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