A Study of Online Information Search and Experience Goods from Travel and Tourism Perspective
This study investigated consumer behaviour in online travel information search. Based on Engel-Kollat-Blackwell Model, ATR and TAM theory, the study was designed to discover similarities and differences between European and Asian students in pre-purchase, purchase and post-purchase stages. The study...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2009
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| Online Access: | https://eprints.nottingham.ac.uk/23077/ |