India's Lust for 'Luxe' : A study of consumer perceptions

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India's Lust for 'Luxe' : A study of consumer perceptions

India leads the world in wealth creation (Voight, 2007). The country’s economy is constantly growing at a rate of 7-8% each year and High Net Worth Individuals are on a rise. This makes India a lucrative and beneficial market for luxury brand goods. Analysts are predicting that over the next decade,...

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Bibliographic Details
Main Author:	Soni, Saloni
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2009
Online Access:	https://eprints.nottingham.ac.uk/23044/

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